Welcome to WineSkills II

The first round of WineSkills workshops was conducted late 2003 and into early 2004. That series of workshops focused on business and marketing assistance for owners and managers of wineries who crush less than 1000 tonnes of fruit. The initiative was as a result of the Australian Government, through the Department of Agriculture, Fisheries and Forestry, and the Winemakers' Federation of Australia recognising that many of Australia's small and medium sized wineries face significant challenges in the current business environment. WineSkills I tackled those challenges and provided the skills and resources for wineries to plan for a more successful future. Around 540 of Australia’s wine industry attended a WineSkills Workshop and the program was hailed as an outstanding success.

WineSkills II will respond to additional needs of the industry that were identified during the first series. This Program will deliver in depth knowledge and practical assistance related to Navigating the Route to Market.
Topics include: Being Market Ready, Your Pricing and Break Even Model, Domestic Distribution Demystified, Energy into Export, Making Direct Mail (and internet) Work, Selling at Cellar Door and The Business of Wine Tourism.

The Winemakers’ Federation of Australia has successfully negotiated with the Australian Government for further financial assistance to deliver a workshop program, which will be conducted in regions around Australia. A charge of $170.00 (plus GST) per person will apply, to cover venue and catering.

Do you know?

If you are truly market ready?
How to run an accurate break-even analysis for your business?
The answer to ‘how much should I charge’ for my wine?
How product to market allocation impacts on your profitability?
Whether state based, national or self distribution will work best for you?
How to work with your distributor for greater success?
How to find Export Markets and negotiate the maze?
The best way to develop then manage a direct mail business?
If selling on the Internet is a real option for you?
If establishing a Cellar Door is the right option for you?
How to maximise your Cellar Door success?
The realities of Wine Tourism and how to be a player?

What most people want!

To price their product for profitability
To get their distribution right
To make the right Export choices
To sell more product through Direct Mail
To make Cellar Door more successful
To sell more wine for more profit

WineSkills will help you establish strategies for each of your key sales channels through:

• Two Day workshops being delivered around Australia
• Examples, working models, templates, and case studies to guide the development of your own action plans
• Web-based tools and resources after attending a WineSkills workshop
• A workshop follow up program that will provide additional mentoring and assistance, through an online Help Desk and our Help-line number 1300 727 002 (local call – anywhere in Australia)